http://www.whopperfreakout.com/index.html
Page B3 of the Wall St Journal today had an article on Burger King taking away the whopper and secretly filming customers reactions. They then used this footage to create commercials crediting the campaign to increase Whopper sales in the latest quarter by double digits. This is increasingly amazing considering the fact the commercials started running in the last month of the quarter.
Anyway I was enthralled with the "deprivation research" Burger King was employing and went and found the footage. The video is not investing oriented at all but tells so much about human behavior and what a clever marketing campaign can do. Besides that, I found the video to be highly entertaining.
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