The Ten Commandments for Business Failure

Looks like an interesting book. Thanks goes to Pete.

http://www.ajc.com/blogs/content/shared-blogs/ajc/businessinsider/entries/2008/07/24/don_keoughs_howtofail_book_exu.html

All those various roles have given Keough insights on the pitfalls in the business world, which he is now sharing with the rest of us.

and

“That’s a pretty heavy audience,” Keough said. “People started to really pressure me (to write a book). There was Herb Allen, Warren Buffett. I was cornered.”


Don Keough’s Ten Commandments for Business Failure
1: Quit Taking Risks
2: Be Inflexible
3: Isolate Yourself
4: Assume Infallibility
5: Play the Game Close to the Foul Line
6: Don’t Take Time to Think
7: Put All Your Faith in Experts and Outside Consultants
8: Love Your Bureaucracy
9: Send Mixed Messages
10: Be Afraid of the Future
And the Bonus Commandment:
11: Lose Your Passion for Work —- for Life