Victoria Secrets and Market Implications.

This story caught my eye on cbs.marketwatch and not because it was Victoria Secrets but because of the headline of more conservative lingerie styles. I love behavioral investing psychology and one thing I have read several times over the years has talked about fashion as an indicator of investing (mass psychology of society) moods. These things go in cycles just like housing goes in cycles or steel or anything else. More clothes typically means more conservative mindsets which means less risk taking. I read something a month ago saying it was starting to be evident in the fashion industry about six months ago.

I don't put much stock into all that other than it being one more data point but it is interesting considering the fact that the world may have started a massive delevering two to three year cycle. Animal spirits as Bill Gross calls them are going into hibernation.

http://www.marketwatch.com/news/story/limited-hopes-spice-help-sales/story.aspx?guid=%7B8FA7EDF8%2DA3B0%2D4973%2DAC36%2D2325D510AF1E%7D

Reunited Spice Girls perform at annual promenade that features more conservative lingerie styles this season.

and

In line with Turney's plans to be more conservative, this year's line of Victoria's Secret lingerie probably could be considered as such by viewers tuning into the show Dec. 4.