Looks like an interesting book. Thanks goes to Pete.
All those various roles have given Keough insights on the pitfalls in the business world, which he is now sharing with the rest of us.
“That’s a pretty heavy audience,” Keough said. “People started to really pressure me (to write a book). There was Herb Allen, Warren Buffett. I was cornered.”
Don Keough’s Ten Commandments for Business Failure
1: Quit Taking Risks
2: Be Inflexible
3: Isolate Yourself
4: Assume Infallibility
5: Play the Game Close to the Foul Line
6: Don’t Take Time to Think
7: Put All Your Faith in Experts and Outside Consultants
8: Love Your Bureaucracy
9: Send Mixed Messages
10: Be Afraid of the Future
And the Bonus Commandment:
11: Lose Your Passion for Work —- for Life